Arena, Tusa, LP Support, View, etc
Overview
21 Beyond Pte Ltd is a leading marketer, distributor, and retailer of renowned international sporting brands. Representing a wide range of brands, including Sun Paradise, Arena, Sun Seeker, Tabata, Kettler, LP Support, and more, they have established multiple retail outlets throughout Singapore. With a dedicated team of passionate sports enthusiasts, they provide expert advice and top-quality products to inspire a lifestyle that prioritizes health and fitness. As the sole distributor for Arena, they also manufacture in-house swimwear and offer their own Sun Paradise branded swimwear, demonstrating their commitment to delivering exceptional experiences and products in the sporting industry.
My contribution
Digital Design Collateral Design Social Media Photography
The team
Year
2018 - 2021
During my time at 21 Beyond Pte Ltd, I contributed to both digital and physical design projects. In the realm of digital design, I planned and executed graphic materials, ensuring brand consistency across various brands including 21 Beyond, Arena, Sun Paradise, Sunseeker, Kettler, Tusa, LP Support, and Vito. This involved conceptualizing, developing, and managing social media marketing strategies to enhance exposure, customer loyalty, and engagement. I designed and produced visual content for social media posts, signage, banners, posters, catalogs, packaging, labels, and more. Additionally, I took charge of website design and maintenance for Arena, 21 Beyond, Sun Paradise, and Vito, prioritizing user-friendly interfaces to elevate the brand and deliver an exceptional user experience. Throughout these projects, I effectively communicated with team managers to ensure smooth collaboration and alignment.
In the realm of physical design, I undertook various responsibilities. I conceptualized and designed swimwear for Arena, contributing to the brand's product line. Additionally, I utilized my photography skills to capture company products, considering aspects such as styling and studio lighting. I also applied image editing and retouching techniques to maintain high-quality standards and ensure accurate color correction. Furthermore, I played a role in creating visually captivating window displays, designing catalogs, supporting exhibition materials, developing packaging designs, and implementing visual merchandising strategies. I even worked on floorplans to optimize the layout and presentation of physical spaces. Through these physical design initiatives, I enhanced the brand's visual identity, marketing efforts, and overall brand experience, ensuring a cohesive and engaging presence across various touchpoints.