Lendingpot
Overview
Lendingpot is a leading digital loan marketplace based in Singapore, connecting borrowers with 45 lenders. They offer a wide range of financial products, including business loans, personal loans, and mortgage loans. With a focus on cost-effectiveness, speed, and efficiency, Lendingpot aims to provide the best outcomes for businesses and individuals seeking financing solutions.
As a subsidiary of IFS Capital Limited, an SGX-listed financial institution, Lendingpot benefits from their expertise and resources. They have expanded their services to Indonesia, specializing in business loans in the Indonesian market.
My contribution
Paid Marketing Social Media Collateral Design UI/UX for Marketing Website
The team
Year
2022 - 2023
At Lendingpot, I have a multifaceted role encompassing digital marketing, web management, and social media management. I am responsible for designing visually appealing digital ads and graphics, crafting persuasive copy, and running campaigns across platforms such as Facebook, Google, and TikTok. Additionally, I manage our social media channels, curating engaging content and maintaining an active presence to foster brand awareness and audience engagement. I also oversee our collaboration with an external marketing agency, coordinating efforts on SEO, SEM, and content writing for our blog articles. Furthermore, I have experience mentoring interns and collaborating with freelance developers to build and maintain our website. With a comprehensive approach to enhancing Lendingpot's online presence, I strive to drive meaningful results, optimize user experiences, and leverage social media to connect with our audience effectively.
In addition to my primary responsibilities at Lendingpot, I am involved in various additional projects and initiatives. One such aspect is collaborating with external partners for physical events, where I take charge of designing and copywriting banners, flyers, and other printed materials as needed. During these events, I also actively engage by capturing photos for our social media channels to provide real-time updates and enhance our online presence. Furthermore, as Lendingpot is a subsidiary of IFS Capital Limited, I occasionally support them with physical brochure design for their sales team and oversee the collaboration with a freelance UI/UX designer and developer for the redesign of their current website. Additionally, within the IFS group, I assist with logo design and offer visual design support whenever needed for them and their subsidiaries. These additional responsibilities allow me to contribute to a diverse range of projects and showcase my skills in various areas of visual design and marketing.